Design Dimensions Company In Delhi
Company Profile
Aparna Kakrania created
Design Dimensions in 1997 from a tiny room in her parent’s house. The reason
she started her own company wasn't so much an entrepreneurial ambition but the
fact that she didn’t enjoy the monotonous method of design that was being
followed back then. She believes that a lot has changed since. The world of
design is far more innovative and experimental today.
Design
Dimensions originated as a Graphic Design
company with an idea of eventually
branching out into a multi platform design hub. We provide strategies that
build strong and lasting partnerships via design, strategic planning and
information architecture for interactive, print and a range of other media. We
focus on crafting designs that stay true to the culture and ethos of the client
yet depicts a distinct modern-day attitude and disposition. Everybody on our
team has an obsession for design. The core of our work revolves around marrying
functionality with aesthetic. Our work draws maximum inspiration from India’s
abundant heritage.
Invitation card Design |
We believe that creative ideas don’t just come out
of thin air, which is why we follow a distinctive creative process. A process, that
breaks project development into phases, right from concept to creation. Around
2005 - 2006 a lot of Aparna’s friends and family would drop in to the studio
and ask to have their wedding invitations designed. Until we started getting a
lot of enquiries and then had to formalize a unit which is a sub-unit of
Design Dimensions and wears the cloak of 'The Invite Shop’.
At The Invite Shop, we tell stories of love. Texture
mapping the eternal love stories of the past, each picture is meticulously traced from old paintings,
murals and parchments. Folklore and patterns rendered in a riot of colours speak
volumes of the vibrancy of a grand Indian wedding. Each card is handcrafted to
illustrate the love, solemnity and Grandeur of the occasion.
SPACE DESIGN
In 2008, Design Dimensions branched out from
providing pure graphic design solutions to space design for the hospitality
sector. Suryagarh- a luxury boutique hotel in Jaisalmer was the first followed
by Samsara and a few other properties in Rajasthan.
Interior & Space Design |
Our space design projects led us to work directly
with different craftsman of Rajasthan as the areas we were working in had less
availability of products, which then led us to develop our own. Tactile
association with a lot of materials like wood, stone, metal and working with
tailors, stonemasons, painters etc. taught us a lot about the functionality of
each material.
In 2013, we started our experimental foray into the
world of Indian Handicrafts. We decided to start a brand that would speak the
global design language whilst being 100% Indian. Thus was born, Indventory in
July 2015.
THANK YOU
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