PAPADMALJI Ke Bikaneri Papad

If anyone can make papad sound exciting and give it the glory it deserves, it is Design Dimensions. A multi-platform design hub in New Delhi, India; Design Dimensions promises to build strong partnerships with brands through strategic planning, brand positioning, design solutions and information architecture. All of these go a long way in making a brand stand-out in the market whether it is in general retail, modern retail, stand-alone boutiques or export houses and their clients can attest to that.

Papadmalji ke Bikaneri Papad is a new entrant in the papad market with a long legacy. A legacy almost as old as Lijjat Papad. The parent company Vishal Papad has been in the business since 1962 and Papadmalji is the new face of Papad. With local adaptations for the logo in Hindi, Urdu, Bengali, Gujarati, Malayalam and Punjabi, Design Dimensions has taken brand localisation one step further. By including the location in the brand name they have given Bikaner (as the source of amazing Namkeen and Papad) a lot of importance. It helps associate a brand to the place it is from. With the government’s push towards the ‘Make in India’ campaign it is only natural for brands to want to stake claim on the fact that their brands are intrinsically Indian.

A lot of meticulous detailing has gone into creating various icon sets for Papadmalji, to highlight the brand USP under each range. The icons clearly indicate either a process, an ingredient or the various methods in which the consumer can prepare the Papad. Brand Logo Design

Each papad packet has the ‘Empowered by Women’ symbol to honour the women working behind-the-scenes as the reason for the brand’s success. These women are so dedicated to their work and while people may think the company provides them with purposeful employment and a means to earn a living, it is actually the other way around. The company exists because these very women, are at its core.

When you work with Design Dimensions, their involvement in your project is as much as yours. This allows them to treat your brand as our own and follow through the project with precision and consistency. If you believe in long-term gain over short-term trends then they are the right design company for you.