Logo and Product Packaging Design - White Rhino Brewing Co.

WHITE RHINO BREWING CO.

The beer market in India is growing day-by-day. On the back of changing cultural attitudes and a young, affluent population, the demand for beer is rapidly emerging. It is estimated that lager beer in generally preferred the most in the Indian market. To thrive the market competition in beer industry, it is important to create an iconic visual identity. Applying brand values to visual elements is used to promote a business. The brand is more than a logo and includes stationery design, product packaging design, label, marketing collateral, business cards etc. It, therefore, communicates business personality and shape the clients’ perspective of what the business does.

If today anyone can create a brand identity and communicate the vision to reality, it is Design Dimensions. A multi-dimensional design hub in New Delhi, India; Design Dimensions promises to build strong partnerships with brands through strategic planning, brand positioning, design solutions and information architecture. All of these go a long way in making a brand stand-out in the market.

White Rhino Brewing Co. is a new entrant in the Indian beer market crafting a wide range of eclectic brews. The ideation started with the objective of bringing together the best ingredients, equipment and people to brew the world-class craft beer in India. Looking at the characteristics of beer it was essential to create a logo that is rustic yet fresh and minimal, iconic, bold and confident. A lot of meticulous detailing and creative efforts have gone into process to create a USP for the brand. For one out of the few alcoholic beverages, beer can be drank straight out of its container, therefore designing beer labels required a particular uniqueness that make them strand out. The colour palette was also decided considering the traits of the lager beer. The marketing collateral created a strong recall value at bars and pubs

When you work with Design Dimensions, their involvement in your project is as much as yours. This allows them to treat your brand as our own and follow through the project with precision and consistency. If you believe in long-term gain over short-term trends then they are the right design company for you.