Use Graphic Design to Increase your sales
There's
a popular saying; "A picture is worth more than a thousand words."
U.S. researchers have discovered that the human brain can interpret images that
the eye sees in just 13 milliseconds. This is a because the average human eye
is able to process an image 92% faster than reading through a few lines of
written words.
A
clear, detailed picture which is able to pass a message effectively to its
readers has a higher rate of being recalled easily, compared to a picture
without a specific purpose. Hence when branding, this strategy is integrated to
increase the value, create awareness, and makes acquiring potential clients an
easier job - which brings about an increase in sales and demand.
Another
analysis states that companies with a great logo perform better than companies
without. This is because clients tend to remember pictures when they see them
repeatedly. Not only that, it makes them know what to expect from your company.
So, if potential clients are exposed to the same logo every now and then through
social media and advertisements, they would have a higher chance of remembering
that logo when in need.
In
this article, I would be sharing five ways to increase sales using graphic
designs.
Graphics should be kept short and simple
A
client would be able to sniff out on the quality of your graphics. Investing in
a good quality graphic design will not just impress your customers, but will
also show how professional you are. Your graphics should be clear and of great
quality, while the words written on the graphics should be kept short and
simple. Do not overcrowd the image because this could bring about confusion in
your clients' minds.
Note the keywords
Adding
call outs and highlighting portions of the written content would make a reader
focus more on that information. So, if you want readers to note certain
keywords and references from your website or in your company, this is the way
to go about it.
Calligraphy
The
front of your website, or anything you're writing on, plays an important role
in catching the readers' attention. There's no fixed size or front for
anything, but a good front should be easy to read without the information being
too overcrowded and too spacious. Finding the balance between the two is of
great importance to your business growth. Website designing
Using the right colours
Other
than the front used when writing, the colour of the graphic is just as
important. Colour creates ideas, expresses messages, sparks interest, and
generates certain emotions. Some colours hold a universal significance and tend
to create a particular message in the subconscious mind of your readers. For
example, red - it generally means blood or a warning sign. Also, a good colour
combination strengthens your website and the branding of your business.
Be a coach
Coaching,
consultations or leading seminars might seem like a waste of time for you, but
they aren't. Actually, as a start-up, you don't need to go big as to be a coach
or lead seminar, but you can offer free consultation tips and drop tips every
now and then on your business niche. This helps you to create value within your
clients and your business. People would also go as far as recommending you to
their friends, families and colleagues. Whereas, in seminars, the design of the
PowerPoint template would have your company theme and logo as the template.
This way, it would show how professional you are about your business - which
would also rake in clients. Brand logo design
We
are a team of experienced graphic designers, with a strong background in this
industry and many satisfied customers. If you need a quality Graphic
Designing Company, please visit our website and get in touch
with us!
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