Product Packaging Designing - POPDROP

A unique brand name and vibrant logo are an integral part of communication as a differentiator, due to the over exposure of similar choices and very little time to make a decision. A strategic brand name and logo helps to create a brand and product identity. After days of research, product segmentation, target market and days of ideation, Design Dimensions created a brand name as POPDROP- a brand for multi-flavored fruity pearls, often used in bubble teas and on frozen yoghurt. The brand name and logo often speaks out for the product. Considering the nature of the product the logo designed was colorful and fun with bold font and bright colors.

Labelling acts as a marketing tool for the product. It mentions all the information that is necessary for the consumer to know. It is important to grab the attention of the customer. Design Dimensions considers the traits of the product and therefore, used retro pop art style of the 1970s for the labels to highlight the vibrant and youthful nature of the product to make it stand out in market shelves. These characters were also given an Indian-ness to show that the product is from India.